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Speaker
Katja Craeghs
Founder
Greenpoint
Katja Craeghs started Greenpoint.be more than 15 years ago. As an innovation expert she help organizations, companies and government institutions that are going through a growth process to make new connections and to innovate from within – always with an eye on the market outside.
Alongside Kobe Heleven (Loconsilio Game Design) she has created an entirely new kind of museum experience at the Royal Museum of Fine Arts Antwerp (KMSKA).
Katja Craeghs will be speaking at the MuseumNext Digital Summit 2025 :
Cracking the Code: Engaging New Audiences Through Digital Innovation in Museums
At KMSKA, we investigated new ways to connect with audiences beyond the traditional museum visitor. In this presentation, we highlight two projects: Museum Mysteries and the Studio Rubens project. Both initiatives explore how storytelling, interaction and co-creation can engage younger generations and non-traditional visitors. Our aim is to make the museum experience more accessible, relevant and inspiring for everyone.