Laura Del Greco is the Founder & CEO of MUSAY – a mobile first platform designed to help museums extend the reach of their existing digital content to reach younger more diverse audiences from everywhere Laura is dedicated to the art of business and has dedicated her career to helping creative people and organisations thrive.
A visionary big picture thinker & energetic entrepreneur Laura uses consumer insight & technology to unlock incremental value from legacy industries and / or intellectual property. While remaining true to a company’s mission she developed new revenue streams and products to unlock over $100+ MM in incremental value for Fortune 100 companies like Warner Bros., Turner Broadcasting, Warner Music Group and NBC Universal.
A life long lover of the museum experience, Laura is committed to helping museums increase their relevance to, and revenue from, the digital native generations via the strategic application of her entertainment media, consumer and technology expertise.
Laura Del Greco is speaking at the MuseumNext Digital Summit :
A Media Mindset Maximizes Your Museum’s Digital Success
To broadcast its stories and mission to broader audiences, the National Museum of African American Music has adopted a media mindset for its digital content – viewing it as a storytelling tool amplified by programming and distribution.
Like a media company NMAAM, asks, “Who is this content for, and what is its purpose?”, “What do we expect from it, and how do we distribute it?”
In this presentation, H. Beecher Hicks III, Candice Jones and Laura Del Greco discuss this media mindset and share how it has given the museum focus and a way to maximize their investment in content.