Lauren Baily

Lauren Baily is the Product Manager for Digital Experience at Wellcome Collection. Lauren leads a multi-disciplinary digital team of designers, researchers, analysts and software engineers to drive discovery and enable engagement with Wellcome Collection’s public programme, venue and online collections. Lauren has over 15 years’ experience developing and managing digital products across the charity, visitor attraction and cultural heritage sectors.

Lauren Baily will be speaking at the Digital Collections Summit 2025 :

Connecting the Dots: Knowledge Graphs and Curated Discovery at Wellcome Collection

How can cultural institutions use technology to build a more equitable future? At Wellcome Collection, we’re transforming digital access to our vast holdings through a new Knowledge Graph—connecting people, subjects, and works like never before. This talk explores how user-centred design, technical innovation, and multidisciplinary collaboration are unlocking our collections for wider, deeper discovery. We’ll share what we’ve learned, how we’re surfacing hidden content, and where we’re headed with machine learning and AI. If you’re working on collections, digital discovery, or equitable access, this session offers practical insights and inspiration.