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Lauren Ding

Lauren Ding

Digital Editor, Learning
Science Museum Group

Lauren Ding manages the creation of content for and edits the Science Museum Group Learning team’s online channels, including the Wonderlab+ website for families, the learning resources website for teachers and social media.

She is a champion for making digital content accessible to all and making sure our websites are welcoming, playful and inviting places to be.

Lauren arrived at the Science Museum Group after almost 10 years of managing online content and social media communities for commercial family brands, including Peppa Pig, Teletubbies, CBBC Newsround and In The Night Garden.


Lauren Ding will be speaking at the MuseumNext Digital Summit 2024:

Wonderlab+, the first online destination for families from the Science Museum Group

The Science Museum Group’s Wonderlab galleries welcome schools and families to get hands-on with exciting exhibits and enjoy live science shows and demonstrations.

Wonderlab+, which launched last year, is SMG’s first online destination designed especially for families and offers an online extension of the Wonderlab experience.

Join this talk to discover how the SMG brand was adapted for an online families audience, and how we followed a user-centred design process to create a website for a website that is open for all.

Lauren Ding