Marc Roosli

A native of Switzerland, Marc Roosli is a sales & marketing graduate with three decades of international experience and an award-winning design portfolio. Marc has been designing visitor experiences in the tourism sector since 2006, first as a creative director for eLearning company MMID, before founding Mirador in 2015 to focus exclusively in the design and build of heritage attractions.
Leveraging on the team’s multidisciplinary expertise in education & academic research, business development, communication & design, the company rapidly grew to become a reference in Ireland’s heritage sector. Mirador has extensive experience in the planning, design, manufacture and installation of visitor attractions with customers spread across more than 80 sites in Ireland and Northern Ireland.

Marc Roosli will be speaking at the Museum Digital Summit 2026 :

The Shackleton Experience – Adventure in Interpretation

Opened in October 2025, The Shackleton Experience is the world’s only museum dedicated entirely to polar explorer Sir Ernest Shackleton. In this talk, we’ll explore how exhibition designers at Mirador and the digital experience team Smartify partnered with Kildare County Council to create a fully integrated interactive experience. Moving visitors from stepping inside a recreated cinema, to feeling the weight of a fully loaded sleigh and touching simulated ice cold, while also offering an immersive visitor guide including four AR games and audio guide. We’ll explore how physical and digital interactives can complement each other without overwhelming the visitor, leaving them with a sense of having been on a polar adventure of their own.