Martijn van der Heijden is head strategist at full service digital agency Deeson, working for cultural clients like Royal Museums Greenwich, Imperial War Museums, Southbank Centre and ZSL/London Zoo. His expertise includes digital strategy, user experience design, information architecture, branding, online collections and storytelling, and he has colleagues at Deeson who know loads about open source platforms like Drupal, and integrations with CRM, ticketing and shop systems. His latest discovery is how a digital user centric approach can be applied to physical exhibitions and experience design of museum visits.
Martijn spoke at conferences like MuseumNext, SXSW, and Museums and the Web. In his former role at Fabrique he led teams that won a Webby of the Design Museum’s website, bagged a European Design Award for the Tate app, and had loads of fun with the Royal Academy’s online collection. He’s also done a lot of work with commercial clients in retail, insurance and festivals that taught him that conversion is not a dirty word.
MuseumNext Digital Summit
Wednesday, 24 February 2021
15 ways to monetise your museum with digital
The upside of Covid was that finally everyone acknowledged the importance of digital for museums. Yes, including that traditional curator who only cared about the catalogue. The downside is that there’s not enough ticket sales, shop and cafe income to truly invest in digital, now that reality of budgeting has kicked in. So we can either wait for better times, or look at ways to make money online. But what can museums offer that people are willing to pay for, what can you charge and how can you organise it?
Find the full programme here