Martijn van Schaik

Martijn van Schaik is Head of Culture & Education at Broken Egg, a consulting and creative studio that collaborates with top cultural institutions and global brands to create immersive storytelling experiences.

With clients such as the Château de Chambord, Crystal Bridges and Aquarium de Paris, Martijn has transformed how audiences engage with culture. As a cultural XR mentor for We Are Museums and Ithra (Aramco), he combines strategic insight and creative innovation to ensure the right technology and narrative come together to craft memorable and impactful digital experiences.

Martijn van Schaik is speaking at the Museum XR Summit 2025 :

Bringing Museum Speelklok exhibits to life in Roblox with the Music Machine Monster interactive game

Discover how the Museum Speelklok, in Utrecht the Netherlands, is extending its exhibits into the digital world with Music Machine Monster, a Roblox experience designed for kids aged 7 to 13. This interactive world features a central island where players can explore and access 10 mini-games inspired by the museum’s collection. Launched in March 2025 and already attracting over 300,000 players, the experience will soon expand into the physical realm through interactive museum installations featuring touchscreens. This hybrid approach offers a seamless blend of digital and real-world engagement. Join us to discover how XR can revolutionize museum storytelling, turning learning into a fun and immersive experience!