Martin Jefferies

Martin Jefferies is Head of Marketing at Smartify, the world’s most downloaded museums app, where his work includes developing new ways for venues to communicate with their audiences using data from the platform. Before joining Smartify in 2022, Martin was in charge of social media at English Heritage, and previously worked in digital journalism roles at Sky News and The Sunday Times having started his career reading the news on local radio. When not exploring castles, museums and galleries, Martin can usually be found wandering the Cotswolds or the Lake District with his family.