Matt Ecclestone

Matt leads on promoting the Arts Marketing Association (AMA) to new members and building the profile of the organisation. Prior to this, Matt was Festival Producer for Norwich Film Festival (NFF) which saw him oversee marketing and PR for the festival, as well as programming input. During his time at NFF, the festival grew from six screenings in 2015 to 43 events in 2018 and is now both a British Independent Film Awards and BAFTA qualifying short film festival.

Originally from a fine art background, Matt also has experience working for galleries including Smiths’ Row in Bury St Edmunds, Outpost in Norwich and NUA Gallery, based at Norwich University of the Arts. He is also a guest lecturer at The Royal Welsh College of Music & Drama.

MuseumNext Digital Marketing Summit
Wednesday, 24th November 2021

How to use emails more effectively

In this session Matt Ecclestone will explore the key role email plays in digital marketing and shares his top tips on email marketing best practice.

This session will:

• Explore email best practice focusing on marketing emails and email newsletters.
• Look at ways to help you measure the effectiveness of your email marketing campaigns including click-through and open rates; AB testing; and assessing the best times to send your emails.
• Share tips on making your emails and email newsletters accessible in terms of content and format.

Find the full schedule here