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Monica Cullinane is a creative marketing and communications professional with two decades experience in the Arts sector. Managed many high-profile media campaigns at IMMA including Eileen Gray, Freud Project, Nan Goldin & Vivienne Dick, Wolfgang Tillmans and Derek Jarman.
Working in the area of media management, communications and public relations; marketing, digital, branding and audience engagement and growth.
IMMA, the Irish Museum of Modern Art, celebrates its 30th Birthday in 2021. Due to Covid-19 all our plans for onsite celebrations had to be re-invented to create a digital marketing campaign that celebrated our birthday online. From creating our first ever animated logo, to delivering a new digital brand and hashtag for the four seasons, to the creation of a cross-departmental digital group to deliver online content and research new ways of working, this has been both a challenging year but also one of great learning. Digital has now become an integrated part of how all departments programme and we would like to share our story with you.