RBA Creative Paul has 20 years of experience in web development including front-end user interface design, prototyping, CMS and CRM integration, database management and back-end server processing.
With expertise in front-end coding and back-end web programming languages he specialises in building and maintaining WordPress and .NET core websites, creating digital workflows and integrating ticketing systems.
He has worked with many arts, cultural, heritage and charitable organisations including the Arts Marketing Association, Historic Scotland, Imperial War Museum, Sadler’s Wells, The Vegetarian Society, Royal Exchange Theatre, Centre for Cultural Value, Cardiff University and The Comedy Store.
Paul supports organisations to embrace change and build resilience in their digital operating environments through training in web skills, automating digital workflows, integrating systems, identifying actionable insights from analytics data, and assessing the most appropriate technologies to use. He has run many training sessions over the last 15 years and enjoys sharing his enthusiasm in web technology.
MuseumNext Digital Marketing Summit
Wednesday, 24th November 2021
Email automation — how to make your life easier
Emails play an important role in digital marketing and email marketing platforms can help you make the most of this marketing tool. In this session Paul Blundell will introduce you to a range of providers to show how email automation can make your working life easier and help you decide which one to use.
This session will:
- Explain the important role of email automation in your digital marketing and how it can help you to effectively reach and engage with your audiences
- Look at a range of providers to help you decide what type of email marketing platform will meet the needs of your organisation
- Take you through some automation workflow examples such as abandoned carts, engaging audiences and new subscriber/member onboarding
Find the full schedule here