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Phil Stuart

Phil Stuart


Phil Stuart is a BAFTA-winning creative leader with 20+ years experience of directing playful, interactive experiences for kids, young people and families.

Phil is passionate about exploring the ‘possibility space’ created by emerging and converging technologies, and creating new experiences which are loved by audiences.

He has helped organisations such as McDonald’s, LEGO and BBC reach global audiences with digital products, and partnered with technology platforms such as Niantic, Magic Leap, HTC Vive and Google to imagine the future.

As a designer and a dad, Phil believes deeply that digital experiences can – and should – enhance the world around us, rather than be a distraction from it.

MuseumNext Museums, Games and Play Summit
Wednesday, 2 March 2022

Beyond the museum: Location-based play and the cultural sector

Immersive technologies are transforming how we interact with our world. Devices now understand where they are and what they are looking at, opening up a rich variety of new digitally-enabled experiences. Empowered by planet-scale AR platforms like Niantic Lightship, this is unlocking untold audience possibilities to enrich, entertain, and educate cultural audiences in new and enthralling ways, both on and off site.

This panel discussion brings together Historic Royal Palaces, Science Museum, PRELOADED and Niantic to discuss the potential of their Lightship projects and opportunities for arts and cultural organisations created by AR and location-based play.

Full schedule here

Phil Stuart