Pim Hutjens

Pim Hutjens is a product owner at Beeld & Geluid (Sound & Vision), where the Media Museum is housed. He has extensive experience in developing & managing digital products in both business and cultural environments. For the Media Museum, he managed the development of mobile and tablet apps and a digital souvenirs offering that serves both regular as educational visitors. Also involved in improving the museum experience itself, mainly its exhibits. As much as reasonably possible with the user experience of visitors in mind he finds a balance between the use of creative and innovative technology while offering a meaningful personalised visitor experience.

Pim Hutjens will be speaking at the Digital Exhibitions Summit 2026 :

The invisible host: using personalisation to give everyone a unique visitor journey

Can an exhibition recognise you and adapt in real-time? At the world’s most interactive Media Museum, fifty exhibits create a personalised journey using facial recognition and a unique personal profile. In this session, we reveal how a central “Experience Operating System” manages thousands of visitors without distracting from the physical experience. Learn how we use frictionless tech to automate inclusion, deliver digital souvenirs, and transform passive observation into active self-discovery. Discover how to tell a personalised story to each visitor.