Pippa Gittings

Pippa Gittings: I’ve been a Digital Product Manager at the Natural History Museum, London, since 2018. I’ve always worked in the public sector, as doing good helps me get up for work in the morning (a cup of tea is essential, too). I led a small and perfectly-formed team of content (Ro), design (Emma) and web developers to build Find Your Climate Action.

Pippa Gittings will be speaking at the Digital Museums Summit 2025 :

From insight to impact: Creating Find Your Climate Action

How do you motivate young people to take action for the planet when they feel their efforts don’t have an impact and struggle to find actions that’ll fit into their already busy lives? That’s the problem we attempted to solve with Find Your Climate Action – a digital product that gives our website and gallery visitors clear, personalised next steps that benefit both them and the planet.

I’ll explore our user research, how we developed our audience personas and the content principles I created to make sure we were meeting our users where they are and helping them take meaningful action.