Rens van Slagmaat 

Rens van Slagmaat is an experienced Lead Designer at the renowned Dutch digital design agency Kiss the Frog. He has a knack for uncovering the actual needs and desires of both clients and end users. Bringing over 20 years of expertise in game design and gamification to the cultural and exhibition space, Rens knows how to transform complex ideas into highly engaging, feasible digital concepts. He specialises in moving past static displays to create intuitive, personalised, and playful interactions that truly capture audience attention.

Rens van Slagmaat will be speaking at the Digital Exhibitions Summit 2026 :

The invisible host: using personalisation to give everyone a unique visitor journey

Can an exhibition recognise you and adapt in real-time? At the world’s most interactive Media Museum, fifty exhibits create a personalised journey using facial recognition and a unique ‘Media Profile’. In this session, we reveal how a central “Experience Operating System” manages thousands of visitors without distracting from the physical experience. Learn how we use frictionless tech to automate inclusion, deliver digital souvenirs, and transform passive observation into active self-discovery. Discover how to tell a personalised story to each visitor.