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Richard Peretti is the founder of Polyplay, a 3D capture service specialising in ultra-detailed digital twins for the heritage sector.
Over the past year, he has worked closely with The Amelia to digitally catalogue their museum collection using advanced photogrammetry. Richard also explores XR and 3D printing to enhance interaction with digital replicas.
Previously, he spent over 20 years as a digital creative director, leading award-winning advertising campaigns for brands like BMW, LG, and Starbucks. His standout work includes creating a mixed-reality bus shelter for Pepsi Max which gained viral attention around the world.
Richard Peretti is speaking at the Digital Exhibitions Summit 2024 :
The Collections team at The Amelia Scott, in collaboration with creative technologists and cutting-edge tech companies, has combined existing technologies in innovative ways. Their work is contributing to the research and development of new methods of operation while providing greater access to the collection in an exciting, engaging, and relevant manner, all while ensuring its protection and preservation.