Rob Tice

Rob Tice is Director of Knowledge Integration, he leads the development of collections data and terminology management solutions including CIIM used by lots of museums and archives to pull collections data into web pages.

The CIIM is also the technology behind the new Museum Data Service (MDS) which launched in 2024 and aims to bring together in one place all of the data from all UK Museums, large and small.

Rob Tice will be speaking at the Museum AI Summit 2025:

How London Museum’s new website is using AI to power content relationships

How to convince your museum to embrace AI technologies to solve problems and help audiences engage with museum collections in ways that make sense to them.

The new London Museum website aims to bring new non-specialist audiences to the museum’s collections online with a new editorial layer of 1,000 SEO-friendly London Stories about notable people, places, London subjects and historic events. AI technologies have been used to create lateral connections between objects and stories and to generate alt text for over 120,000 object images making our collections online truly accessible for the first time in its history.