Rowena is Head of Development at National Museums Liverpool.
She leads National Museums Liverpool’s Development Department, which generates funds from the public sector, trusts and foundations, sponsorship, membership and individual donations.
Currently, Rowena is leading on the £75m campaign to redevelop all of National Museums Liverpool’s waterfront venues and public realm as well as building strong fundraising foundations to support revenue generation.
Rowena Dean will be speaking at the Museum Fundraising Summit on 17 July 2023:
A Theory of Change Approach to Fundraising
Unleash your organisation’s potential for transformative impact by answering two critical questions: What change do you envision, and who will benefit?
This captivating session delves into how the Theory of Change approach can empower you to craft compelling fundraising narratives that showcase your project’s significance.
Join Rowena Dean as she reveals how National Museums Liverpool harnessed this methodology for the International Slavery Museum’s fundraising campaign and how it fueled an audience-centred approach across the entire organisation.