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Sarah Miguel

Sarah Miguel

Head of Business Development
People’s History Museum

Sarah leads on digital, income generation and marketing at the People’s History Museum (PHM), building relationships with partners to drive strengthen the museum, raise the profile of the museum and build the organisations resilience. Sarah is a digital enthusiast, regularly promoting discussions about the use of digital technology in the sector. She leads on digital projects at PHM and is a Tech For Good Live contributor.

Sarah studied at the University of Manchester, specialising in the history of sociological thought in the city. She has worked in the charity sector for over a decade, and in her spare time serves as a charity volunteer and Trustee.

Prior to joining PHM, her grantmaking work at BBC focused on distributing funds to address the disadvantages faced by children and young people. She previously led social investment and equality & diversity programmes in the social housing sector.


Speaking at the Digital Income Summit
Monday 28th June

Crowdfunder planning for success

In December 2021, People’s History Museum were faced with the organisation forecasting a dramatic and overnight loss of venue hire bookings, cafe and shop sales, and visitor donations as a result of Covid-19 Restrictions. Despite having never leading a crowdfunder before, Sarah seized the opportunity to join the #SupportOurMuseums campaign, interested in how this technique could generate new leads for the museum’s donor acquisition pipeline. In this session, Sarah will share her top tips for success in planning and sustaining a successful crowdfunding campaign.

Sarah Miguel