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Taika Dahlbom is the web producer at the Finnish National Gallery. She was formerly a journalist at the largest Finnish newspaper. Before that, she did research in the cultural history of science at the University of Turku.
Get the Click – Show the Goods
If museums lure crowds with exhibitions, then digital collections lure crowds with… This became pressing question at kansallisgalleria.fi/en, the Finnish National Gallery’s collection website as soon as we went live in 2019. Collections house tens of thousands of artworks that the audience seldom sees inside the museum. Online, we can show all of them. However, few will come to see them, unless find that special something – theme, topic – that makes them pop. Then we must deliver on that promise.
We share our experience of and tips for content creation, co-operation possibilities and work-flow design.