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Tim Powell is an executive producer, creative consultant and co-founder of Buried Giants. He specialises in experiences that blend immersive technology, live performance, and physical installations – and works with organisations to develop strategies for innovation and approaches to immersive storytelling.
He has led creative R&D for MyWorld’s Experimental Productions, served as Creative Entrepreneur in Residence at the University of Reading, and was Executive Producer for The Gunpowder Plot feature-length immersive experience.
Previously, he led creative innovation at Historic Royal Palaces as Head of R&D, overseeing projects from social media and online interactives to award-winning immersive experiences, including the multi-award-winning The Lost Palace.
Tim Powell will be speaking at the MuseumNext Forecast Summit 2025 :
The immersive entertainment industry is booming, but dominated by commercial blockbusters in major cities with multi-million-pound budgets. Most museums can’t compete on these terms – despite their spaces and stories being immersive storytelling goldmines.
Buried Giants, an award-winning experience design studio, is determined to change this.
This talk is a rallying call for cultural organisations to harness their collective power by building immersive distribution networks around shared themes or ambitions.
By syndicating or touring experiences across networks, organisations can radically reduce costs and unlock top-quality, relevant experiences that meet modern audience expectations and are commercially viable — on their own terms.