Trish Thomas

Trish Thomas is Head of Digital Innovation at the London Museum, leading the digital transformation journey towards the opening of their new site in Smithfield across digital experience, content, ticketing and CRM. With a background originally in journalism, Trish has a 20-year career in digital, with leadership roles at Southbank Centre, Royal Museums Greenwich, Kew Gardens and Arts Council England as well as commercial digital agencies. She also sits on the Board of the Arts Marketing Association advocating for digital skills and transformation in the culture sector.

Trish Thomas will be speaking at the Museum AI Summit 2025:

How London Museum’s new website is using AI to power content relationships

How to convince your museum to embrace AI technologies to solve problems and help audiences engage with museum collections in ways that make sense to them.

The new London Museum website aims to bring new non-specialist audiences to the museum’s collections online with a new editorial layer of 1,000 SEO-friendly London Stories about notable people, places, London subjects and historic events. AI technologies have been used to create lateral connections between objects and stories and to generate alt text for over 120,000 object images making our collections online truly accessible for the first time in its history.