Money

Launching a new initiative is never easy, but doing so during a global pandemic is an entirely different challenge. Christiane Pracht, Membership Manager at Auckland...

How do you bring forgotten masterpieces back to life? For Sweden’s National Museum in Stockholm, the answer lies in an innovative donor initiative that bridges...

Is traditional philanthropy enough for museums to thrive in the modern era? At the Tank Museum in Dorset, the answer lies in a bold shift...

As the digital landscape evolves, museums are increasingly leveraging online platforms to diversify their revenue streams. A recent survey of 242 museum professionals conducted by...

In today’s evolving cultural landscape, museums face increasing pressure to engage diverse audiences, drive visibility, and remain financially sustainable. The Van Gogh Museum in Amsterdam...

In an increasingly competitive market, cultural institutions—including museums, galleries, and live event venues—face the challenge of balancing accessibility with financial sustainability. Dynamic ticket pricing has...

Museum membership programs contribute over $350 million annually to museum revenues in the United States alone. These programs are more than just financial tools; they...

In today’s digital-first world, choosing the right ticketing software for your museum is more than just a logistical decision—it’s an investment in smoother operations, enhanced...

Museums have long been seen as guardians of culture and history, with their primary touchpoints being physical exhibitions, events, and educational programmes. But increasingly, mission-driven...

In today’s philanthropic landscape, millennials are emerging as a powerful force for change. Backing an average of five non-profits annually and contributing over $30 billion...

The National Library of Australia faced a big challenge: raising enough money to digitise its massive collection of over 10 million items. With only 10%...

When the world shut down in 2020, museums everywhere faced the same daunting question: How do you bring culture to people when they can’t visit...

Email marketing has become a staple within the museums communications world. It’s an effective way to regularly ping updates and information straight into follower’s inboxes...

Ah, fundraising. For small museums, it can be one of the most vexing issues. This is usually because simply keeping the museum afloat on a...

As funding for museums seems to be shrinking and becoming increasingly competitive year over year, fundraising has become vital for our institutions. The power is...

In today’s competitive fundraising landscape, museums and cultural organisations are increasingly turning to digital platforms to secure vital donations. At the recent Museum Fundraising Summit,...

Raising funds through museum membership programs is a brilliant way to get your audiences genuinely excited about what your museum is all about. Offering sneak...

I’m not sure about you, but I’ve always had a massive soft spot for museum gift shops. The walls of collectible postcards, quirky homewares, unique...

Could a simple text message boost your museum’s revenue and engagement? The Museum of Contemporary Art (MCA) Chicago has proven it can. Through a carefully...

Let’s be real. The prospect of raising funds for your museum digitally can be a little daunting. Between striking the right tone with messaging, creating...

Discover the Winning Approach to Fostering Meaningful Donor Relationships at San Diego Children’s Discovery Museum. Funders and donors play a vital role in sustaining museums,...

One silver lining to the Covid-19 pandemic and numerous lockdowns has been emergence and popularization of virtual events. Beginning in March 2020, organisations across the...

How can you increase your Museums donations? Museums are profoundly generous organisations, giving access and knowledge to the public to inspire learning and create meaningful...

With so many museums operating with reduced visitor numbers in 2020 and 2021, generating income in new ways has never been more important. Of course,...