Alex Book

Alex Book is an experienced creative strategist specialising in digital placemaking. He is an MBA-qualified project and product lead with a background in finance, responsible for strategic and commercial rigour at Dwel and, previously, creative agency Arcade.

Alex Book will be speaking at the Digital Learning Summit 2026 :

AI you can trust? Finding a voice of your own in the age of AI

Earlier this year, The National Gallery partnered with Dwel to explore the impact of conversational AI on the visitor learning experience, through an extended pilot at the Gallery and as part of an on-going touring exhibition. In this talk, Alex and Lawrence will review the process and share the key findings that emerged from the Gallery’s research, examining the opportunities and challenges of deploying AI in cultural settings. Spoiler: it’s all about trust.