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Museum Marketing Summit

26 - 27 November 2024 Virtual Conference

Inspiring stories & actionable insights for those working on marketing museums

Trusted by leading museums

Museum visitor numbers have been hit hard by the Covid Pandemic, so what are the strategies museums can use to rebuild their audiences? How can museums position themselves for success in 2025? And how can museums grow their audiences beyond those who traditionally visited pre-pandemic?

The Growing Audiences Summit brought together museum professionals from around the world to share inspiration, actionable idea and new ways of working.

You can still enjoy all the talks on-demand.


  • Watch on-demand for twelve months.
  • Get actionable advice that you can put to work in your museum right away.
  • Hear what’s worked for other and where you should focus your time.
  • Discover the tools and techniques that can save you time and energy.
  • Be inspired and get excited about your work again.
  • Connect with like minded people through our MuseumNext members area.

Get on-demand access to all the talks from this conference











David Glasser

A platform for uninhibited fresh thinking with a really effective balance between the fresh technical and fresh thinking - nothing less from Museum Next!

David Glasser Ben Uri Gallery and Museum
Magnus Jensner

The MuseumNext conferences, whether it is live or digital, always manage to gather a great variety of people and speakers. It is always very accessible, held in a friendly including spirit which promotes good dialogue and discussions between speakers and audience. You're always looking forward to attending the next conference or gathering.

Magnus Jensner Hallands Konstmuseum
Lu Spriggs

Absolutely top-notch conference. All the talks I attended were informative and valuable, giving me not only aspirational motivation but also a lot of practical, applicable advice and insights. I can't wait for next year!

Lu Spriggs The Huntington Library, Art Museum and Botanical Gardens