Audrey Rose Mizzi

Audrey Rose Mizzi is a Maltese marketing and communications professional with a background spanning the arts, culture, and creative sectors. Holding postgraduate degrees in Museum and Gallery Studies and Preventive Conservation, she has built a career in PR, media, and multi-platform content creation. Alongside her professional work, Audrey is an active creative practitioner — a scriptwriter, script editor, director, actor, and published author in both academic and creative writing.

Audrey Rose Mizzi will be speaking at the Museums & Social Media Summit 2026 :

Plot, Don’t Post: What Script Structure Can Teach Museums About Social Media Storytelling

Most museum social media does its job, and nothing else. It informs. It announces. It explains. But it rarely makes you feel anything.

So, what can we learn from story structure when plotting our social media stories? In this talk, we borrow three principles from script structure, inciting incident, point of view, and dramatic tension, and show how they can transform the stories already sitting inside your collection into content that actually lands.

No extra budget. No content team. Just a different way of thinking about the stories you already have.