Brooke Peloquin

Brooke Peloquin is a Marketing Officer at the National Gallery of Canada, where she spends her days finding creative ways to connect people with art. Over the past several years, she has led marketing campaigns for major exhibitions, public programs and events through social media, digital content and integrated strategies. Whether she’s introducing a highly anticipated exhibition or sharing a glimpse behind the scenes, Brooke is passionate about uncovering stories that spark curiosity and engagement.

Brooke Peloquin will be speaking at the Museums & Social Media Summit 2026 :

What a giant baby head taught us about social media

What if your most successful social media content is hiding in plain sight?

This session explores how the National Gallery of Canada turned a routine installation video into one of its most successful social media posts. Through the return of Ron Mueck’s sculpture Head of a Baby, we’ll examine how museums can uncover compelling stories in everyday moments, repurpose content strategically and overcome the fear of repeating themselves online. Attendees will leave with practical approaches for identifying engaging content opportunities, extending the life of successful posts and creating content that resonates with audiences without requiring bigger budgets or more resources.