Chris Tutt

Chris Tutt is a Communications and Marketing Lead at the National Trust.

Chris Tutt is speaking at the Museum Marketing Summit 2024 :

Colour the Mind

Authentic, empowering and cool… the National Trust?? Find out about Colour the Mind, making the National Trust brand more relevant for South Asian audiences. Communicating inclusive histories isn’t easy when your brand has 130 years of being associated with, mostly, one type of audience. So in 2024 the Trust launched a new audience-first comms approach, committed to authenticity and empowerment for these new audiences. Colour the Mind was the first of these projects – an exploration of British South Asian identity and musicality by DJ Punit Kavia through 3 historical objects at the Trust. The output was a specially curated, eclectic playlist on Spotify launched during South Asian Heritage Month, supported by a wider campaign. Find out how this project came together, why it achieved “cool” status and the results.