Christine Robertson

Christine Robertson is the Digital Content Manager at Queensland Museum, where she leads digital storytelling and social media strategy across one of Australia’s largest museum networks. With a background in journalism, communications and media, she has spent more than a decade helping scientists, curators and researchers connect with audiences through engaging digital content. Christine is passionate about building content teams that create authentic, audience-first storytelling and demonstrate the value of museums in the digital age.

Christine Robertson will be speaking at the Museums & Social Media Summit 2026 :

From Curators to Creators: How to Build a Museum Content Engine

Museums are full of incredible stories, but turning those stories into engaging social media content is often easier said than done. This presentation shares how Queensland Museum developed a dedicated content approach that transformed the way we work with researchers, curators, conservators and collection teams. Through practical examples, workflows and lessons learned, we’ll explore how we moved from reactive posting to a sustainable content engine that consistently delivers authentic, audience-focused stories.