Ellen Britton

Ellen Britton is a Content Strategist at the Australian War Memorial, she is a digital engagement specialist focused on using storytelling to connect communities and create a shared sense of identity.

Ellen Britton will be speaking at the Museums & Social Media Summit 2026

How Do You Make Remembrance Work on Social Media?

Many museums are navigating how to communicate serious, complex, or emotionally charged subject matter on social media platforms that reward speed, simplicity, and constant engagement. This presentation offers practical insight into balancing audience engagement with institutional responsibility, while maintaining authenticity and public trust.

The session will be relevant to museum professionals working in social media, digital engagement, communications, interpretation, collections storytelling, and community management. Attendees will leave with ideas that can be adapted across a wide range of museums and cultural institutions, regardless of subject matter or scale.