Ellie Dolan works as the Social Media Manager for the Peabody Essex Museum, the oldest continuously operating museum in the U.S.
In addition to managing and content creating for their social media channels, she also directs the museum’s TikTok Creator in Residence Program, managing and guiding college students or recent graduates in their content creation as they takeover the museum’s TikTok channel to engage with a younger audience.
She graduated from Mount Holyoke College in 2018 with a degree in Film Studies and Art History and previously worked at the Lyndsey Ingram Gallery in London, UK.
Ellie Dolan will be speaking at the Museums & Social Media Summit 2023:
Creating a TikTok Creator-in-Residence Program!
For this presentation, I will speak about creating this TikTok Creator-in-Residence program.
I will first speak about the inspiration and how this program came to be. I will also go through our selection process and methods for collaborating and guiding young content creators to produce an enthusiastic and positive cadence for TikTok.
Lastly, I will go over how this program greatly benefitted our social analytics and how I recommend other museums and art institutions create their similar program.