Eva Seta

Eva Seta is the Director of Marketing and Communications at The Broad.

Seta brings a wealth of experience from her ten-year tenure at The Museum of Contemporary Art (MOCA) in Los Angeles, where she most recently held the position of Director of Communications.

During her time at MOCA, Seta has created consistent, strong messaging across social media, marketing, and publicity platforms focused on MOCA’s exhibitions and programs. She successfully developed strategy and executed local, national, and international marketing and communications campaigns for some of the museum’s most successful exhibitions, events, and programs, including surveys of Henry Taylor, Pipilotti Rist, and Kerry James Marshall.

Seta’s leadership and creative direction have contributed to significant growth in the museum’s social media following and audience engagement. She has spearheaded the launch of new platforms, including TikTok, and implemented innovative strategies to expand the museum’s reach and visibility.

Seta now oversees communications, marketing, social media, digital content, and strategy as well as community partnerships for The Broad.

Eva Seta is speaking at the Museum Marketing Summit 2024:

Digital Content for a New Museum Era

Step outside the boundaries of traditional museum marketing. In this session, discover how The Broad is creating versatile, engaging content that can thrive as editorial, organic, and paid media. Using the Mickalene Thomas exhibition video series as a case study, we’ll explore how bold, risk-taking strategies can reshape how museums connect with audiences. Learn how to break free from conventional templates and elevate your digital storytelling to capture attention and inspire action. Perfect for marketers looking to disrupt the norm and elevate their museum’s digital presence.