Gill is the Strategy and Operations Director at LEWIS, a digital agency based in Edinburgh.
She has over 15 years of experience in the research and planning process for digital projects on behalf of some of the top names in the Culture sector and outside of it too.
MuseumNext Growing Audiences Summit
Tuesday, 10th May 2022
Growing Your Audience by Knowing Your Audience (and Creating Content That Attracts)
As a result of the pandemic, consumers are increasingly digital in the way they behave. But, the vast, fragmented nature of the online landscape and the information available to users means that we’re all competing more than ever for their attention. At LEWIS, we’ve developed an approach that allows you to identify who your audiences really are (what topics are of interest to them, what drives their decision making, how do they want to interact with museums?) and develop content and digital tools that will help grow existing audiences, attract new ones and perhaps even develop partnership opportunities.
Full Schedule Here