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Gilles Van Handenhove, based in Brussels, Belgium, is currently Head of Communications and Marketing at La Monnaie Opera House, bringing experience from previous roles at the OECD in Paris, at the United Nations in New York and at Oxfam International.
Gilles holds a Master’s degree in Political Science and an undergraduate degree in Economics from the Université Libre de Bruxelles. He has extensive experience in branding and strategic communications for large and complex organisations.
Gilles Van Handenhove will be speaking at the Museum Marketing Summit 2024 :
How does a cultural institution like La Monnaie De Munt embrace AI to echo a theme of destiny? Delving into the opera house’s 16th campaign collaboration with Base Design, Thierry Brunfaut and Gilles Van Handenhove lift the curtain behind their journey, sharing the blunders and mishaps along the way. They reveal how AI, despite its power, still falls short of capturing the nuanced taste of human creativity.