Hanis Yusri

Hanis Yusri is Assistant Manager (Marketing) and the creative mind behind the Children’s Museum Singapore (CMSG) digital campaigns, with a strong focus on storytelling that resonates with families and children.

Hanis Yusri will be speaking at the Museums & Social Media Summit 2025 :

Play, Post, Repeat

How do you make museum content that speaks directly to kids and with kids? Discover how Children’s Museum Singapore blends child-led storytelling with the magnetic presence of their beloved mascot, WonderBot, to create social media content that’s fun, authentic, and family-friendly. Learn how the team balances creativity with responsibility when featuring children online, and how a character-driven strategy can deepen engagement with young audiences and their caregivers alike.