Helen Maher

Helen Maher has over 15 years of expertise in social media strategy and digital community building within the cultural and charity sectors. She works as Social Media Community Manager at London Museum and is currently creating the social strategy for the Museum’s 2026 reopening in Smithfield.

Previously defining social media strategies at the British Library, lastminute.com and Age UK, Helen specialises in building engaged online communities and delivering data-driven campaigns.

Helen is an honorary Londoner, having lived in the city for nearly 30 years, but was born and bred in Blackpool. Her first job after graduating with a degree in English Language & Literature was working as an editorial assistant at Teletext, where she honed her ability to sum up any given story in three neat paragraphs.

Helen Maher will be speaking at the Museums & Social Media Summit 2025.

How One Object’s Evolving Story Transformed Our TikTok

Discover how the London Museum turned a simple object biography – and its evolving research story – into a TikTok that captured 1 million organic views and transformed our TikTok channel’s performance through honest storytelling.

This case study reveals the creative process, production techniques, issues faced and strategic decisions behind our most successful social media post about a knitted hat where new research revealed it wasn’t the Tudor cap we initially thought.

Learn practical frameworks for identifying compelling object narratives, crafting authentic museum content that resonates with digital audiences, and building sustainable engagement strategies that honour both curatorial expertise and platform algorithms.