Ingrida Bagočiūnienė

Ingrida Bagočiūnienė holds a Master’s degree in Communication Sciences from the Faculty of Creative Industries at Vilnius Gediminas Technical University.

She works as a gilding restorer and educator at the Pranas Gudynas Restoration Centre of the Lithuanian National Museum of Art and as a lecturer at Kaunas University of Applied Sciences.

Her research interests include cultural heritage communication, museum education, and the impact of digital communication on the perception of culture. Her master’s thesis analyzed the role of restoration centres in the dissemination and education of cultural heritage.

Ingrida Bagočiūnienė will be speaking at the Green Museums Summit :

Sustainable Communication in Museums: How Conservation Messages Shape Awareness

Conservation is a deeply sustainable museum practice—but only when audiences understand its value. This session explores how clear, targeted communication can make conservation visible, engaging, and meaningful. Using the case of the Pranas Gudynas Conservation Centre (Lithuania), we’ll show how museums can combat misinformation, use media effectively, and tailor messages for diverse audiences. Learn how to apply communication models, build public trust, and turn behind-the-scenes restoration into a shared cultural mission. Perfect for museum professionals looking to strengthen their sustainability messaging and connect people more deeply with heritage preservation.