Fresh ideas from museums around the globe in your inbox each week
Jack Stanley has been at the Science Museum for two years, and manages a range of marketing campaigns and projects.
He previously ran marketing activity for the Museum of London and oversaw advertising for museum, theatre and entertainment clients at media agency AKA.
Jack Stanley is speaking at the Museum Marketing Summit 2024 :
Embarking on a project to drive ticketing and visitor experience innovation in your museum can be overwhelming. That’s where testing and trialling plays an essential role, giving you clear insights you can use before rolling anything out. In this talk, the Science Museum will present on their test and trial programme. From analysing what messaging and price minimums drive Pay What You Can results, to how reordered upsells in the customer journey influence purchases, we’ll share what we’ve learnt, what we’ve still to learn and how you too can apply a similar approach to test, trial and ultimately effect change!