Jaimee Damon

Jaimee Damon is the Senior Digital Content Officer at Queensland Museum, where she creates engaging digital content that brings science, history and culture to audiences across Australia and beyond. Working closely with curators, researchers and exhibition teams, Jaimee specialises in translating complex stories into compelling, platform-first content. Passionate about authentic storytelling and audience engagement, she plays a key role in growing Queensland Museum’s digital communities through creative, accessible and impactful social media.

Jaimee Damon will be speaking at the Museums & Social Media Summit 2026 :

From Curators to Creators: How to Build a Museum Content Engine

Museums are full of incredible stories, but turning those stories into engaging social media content is often easier said than done. This presentation shares how Queensland Museum developed a dedicated content approach that transformed the way we work with researchers, curators, conservators and collection teams. Through practical examples, workflows and lessons learned, we’ll explore how we moved from reactive posting to a sustainable content engine that consistently delivers authentic, audience-focused stories.