Jeff Gire

Jeff Gire is Chief of Story at SEND IT, where he develops narrative strategies and helps institutions translate their expertise into compelling public-facing media. A former journalist and marketing and communications leader, Jeff combines editorial instincts with an analytical perspective informed by his master’s degree in data science and business analytics from Santa Clara University.

Jeff Gire will be speaking at the Museums & Social Media Summit 2026 :

Hidden in the Archive

Museums are sitting on hours of oral histories, event recordings, demonstrations, and archival footage that few people will ever watch in full. This session shows how to turn that material into short-form stories built for today’s feeds (without stripping away the context that makes it valuable). We’ll walk through a practical workflow for finding strong moments, using AI for a first-pass review, reframing clips with sharper hooks, and packaging them with visuals, captions, and structure that help audiences care. Attendees will leave with a repeatable process they can use on their own collections.