As Senior Consultant & Analyst for JCA Arts Marketing, Jennifer Sowinski provides data-driven consulting to arts and culture clients across North America. She is passionate about helping organizations leverage their data to increase revenue and grow attendance. Projects that Jennifer works on include membership analyses, pricing studies, venue re-scaling, customer behavior analyses, and segmentation projects. Jennifer has worked with a diverse set of clients including the Minnesota Orchestra, the Perot Museum of Nature and Science, Ballet Arizona, San Diego Repertory Theatre, Cincinnati Opera, and Stratford Festival, among many others.
Before joining JCA, Jennifer most recently worked for Woolly Mammoth Theatre Company in Washington, DC, where she focused on innovative ticketing, pricing, and audience development strategies. Jennifer has earned an MA in Arts Management from George Mason University, and a BS in Chemistry and Theater from the University of Notre Dame.
MuseumNext Growing Audiences Summit
Wednesday, 11th May 2022
Optimise Your Membership Structure Using Data-Driven Research
As the world rediscovers and recreates their cultural habits, presenting a compelling and attractive membership offer is critical to cultivate and (re)grow your membership base. This presentation will discuss data-based research methodologies for optimising your membership offerings—from small tweaks to benefits to a complete restructure of the membership program. We’ll include a case study from the Perot Museum of Nature and Science that recently went through this research and restructure process.
Full Schedule Here