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Jessica Shaw is a Learning Specialist for the Canadian War Museum and the Canadian Museum of History. With nearly 15 years of experience, she creates programs, workshops, tours, and special events for a range of audiences. She is passionate about collaboration, and inspires visitors to indulge their curiosity while experiencing the everyday magic of the museums. Her recent work engages virtual audiences with the War Museum’s collections and expertise using creative approaches to evidence based learning.
Virtual Programs: Finding the Formula
Over the past two years, the Canadian War Museum has run over a hundred virtual programs for public and school audiences with varying levels of success. Thanks to a robust evidence-based approach which included critical self-evaluation, feedback from other institutions and thousands of surveys from participants, we think we have found the formula to successful digital engagement for our institution. Join us as we outline three case studies, share our key take-aways and expand on our ideas for a hybrid legacy to stay connected with our national, and international, audiences.