Karen Nakada

Happening Studio is an international design practice of Karen Nakada and Masato Nakada, based in Los Angeles and Tokyo. Started in 2014, the studio has consistently worked at an intimate scale to allow fruitful discussions, playful strategies and surprising outcomes. The studio specializes in identity design as a foundation to output a wide range of work; from screen-based experiences to tactile printed ephemera.

The studio has lectured/led workshops at various universities and events: San Diego Design Week, Los Angeles Design Week, I Never Read, Book Fair Art Basel, California Institute of the Arts (CalArts), Otis College of Art & Design and Temple University Japan. Selected clients include J Paul Getty, Whitney Museum, Orange County Museum of Art (OCMA), Los Angeles Mayor’s Office, Woodbury School of Architecture, Google & Apple. The studio’s work has been collected by Los Angeles County Museum of Art (LACMA). Find out more at: thehappening.us

MuseumNext Growing Audiences Summit
Tuesday, 10th May 2022

Rebranding Museum of Contemporary Art San Diego

The Museum of Contemporary Art San Diego (MCASD) recently opened their expanded flagship campus on the Pacific coast in La Jolla. With one museum with two locations, one coastal and one urban, MCASD’s brand and audience engagement strategy was due for an expansion of sorts as well.

During this talk, you’ll hear from their past Director of Communications and Marketing (now at MCA Chicago), MCASD’s web development partner Perry Garvin Studio, and MCASD’s graphic design partner Happening Studio on how they collaborated on co-developing an Audience-forward brand in a new era of museums.

Full Schedule Here