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Kelsey Johnston is a content strategist at Fearless, a full-stack digital services firm based in Baltimore, Md., with nearly ten years of experience working on digital products for corporations and institutions.
A graduate of the George Washington University’s Museum Studies program, with a focus on digital technology, she has combined her years of digital expertise with her passion and academic foundation in the study of museums.
Creating Innovative, Accessible Digital Experiences
Museums can engage visitors in new ways through digital experiences and immersive storytelling with low barriers to entry that make them accessible to anyone, anywhere. While some museums have been exploring new technologies such as AR, VR and the metaverse, they are not always accessible. Digital experiences should be designed and developed to work on any device without the need for additional equipment. Immersive digital experiences should include interactive elements to help visitors truly experience history. With an innovative digital strategy, museums can expand access with fully curated experiences that bring the best of the museum to any classroom, living room, or mobile device.