Kimberley Evans

Kimberley Evans has worked in the Education Department at Leeds Castle in Kent for 12 years and managed the social media for 8 of those years. As an Education Leader she facilitates school trips; setting up the workshop with her assistant, meeting the school and then delivering a workshop and guided tour. Her work with social media and email marketing increases bookings and provides an additional resource for teachers who use the posts with their class.

Kimberley Evans will be speaking at the Museums & Social Media Summit 2026 :

Increase your education bookings by using social media

School budgets are tight and parents’ are even tighter, so school trip bookings are harder to secure as they can’t afford to come out. This session will show you how to harness the power of social media to increase bookings without much additional spend within your own budget. I’ll show you how we grew our audience, what platforms I use and what content works well. You’ll leave with ideas you can easily implement straight away!