Kristin Mikles

Kristin Mikles is a social media and museum specliast whose work has gained 81 million views across platforms. Working in the museum field since 2020, she has implemented new social strategies that have sparked revolutionary changes in audience engagement and community building.

Kristin currently serves as the Community Relations Manager at the Juliette Gordon Low Birthplace Museum where she oversees the museum’s social media presence and public relations efforts. She is also the Secretary of the Coastal Museum Association in Savannah, Georgia.

Kristin Mikles will be speaking at the Museums & Social Media Summit 2026 :

Education, Not Marketing – Rethink Your Social Strategy

Museums can often feel pressure to “keep up” online with memes, trends, or other attempts at virality. But what if the most impactful social media strategy isn’t chasing after popularity after all?

In this session, we’ll explore why museums of all sizes should reconsider the purpose of their social media presence and take a more sustainable, mission-aligned path: education.

By centering your collections, your stories, and the expertise you already use every day, your museum can transform its social channels into accessible learning spaces.