Madalina Anton

Madalina Anton acts as Senior Marketing Manager for the High Museum of Art in Atlanta. She has a deep background in digital advertising, campaign planning, content and media strategy, and has run social marketing and creative programs for Warner Bros. Discovery and Home Depot.

She has dual Romanian/U.S. citizenship and moved to the States in her 20s to get an M.A. in Photography from SCAD. When she’s not cooking up new campaigns for the museum, she continues to cultivate her business as a freelance photographer.

Madalina Anton will be speaking at the Museum Marketing Summit 2024 :

Surprise and Delight: Marketing that sticks

Picture this: Your local museum pops up at a beloved festival where thousands of people are having a great time. Instead of waiting for them to come to you, you bring a taste of your exhibition to their party. What happens? They notice, engage, and spread the word. In this session, we’ll share a real-world example of how we did just that and turned several fun local events into huge wins for the High Museum in Atlanta. By thoughtfully showing up with bespoke, branded activities, we drew in 250,000 locals and earned fantastic media coverage for our Dutch Art exhibition.