Maddie Taylor

Maddie Taylor leads content and marketing at Cuseum, a platform that helps museums and cultural organisations engage their visitors, members, and patrons using the power of technology. She has spearheaded a range of content initiatives, including the industry-acclaimed “Membership Mondays” and “This Week in Museums” webinar series.

Maddie is passionate about emerging technology and innovation in the cultural space and regularly produces resources that explore trends and topical issues in museums. She has previously spoken at industry events including the Visitor Experience Group Conference, New England Museum Association Conference,  and Fiber Arts Organisations Symposium. Maddie holds a B.A. in History and German Studies from Wellesley College, and currently resides in Manitou Springs, CO.

MuseumNext Growing Audiences Summit
Wednesday, 11th May 2022

Reinventing Membership for a Hybrid Future

Since the onset of the COVID-19 crisis, museum membership has undergone a profound evolution. In the early months of the pandemic, cultural organisations were forced by necessity to rethink their approaches to audience activation and delivering value to members. Over the past two years, circumstances have spurred an even greater range of invention, innovation, and imagination in membership. In particular, membership professionals have spearheaded new digital approaches to audience development, programming, engagement, and communications.

However, in this later stage of the pandemic, the term “hybrid” has become increasingly common in museum vernacular, reflecting the important discussions taking place about how to accommodate the demands for both onsite and online engagement in the arts and cultural space. How can museums adapt to the new hybrid reality? And what do hybrid approaches look like in membership? This session will address these questions, sharing 2022 insights from a new Cuseum report on navigating digital and hybrid initiatives in museum membership.

Full Schedule Here