Madeline Duffy

Madeline Duffy is a Webby-nominated social media specialist, museologist, and anthropologist. An interdisciplinary museum professional, she draws from experience in museum education, art history, & archaeology.

Madeline Duffy will be speaking at the Museums & Social Media Summit 2026 :

Stand Out in the Scroll: tools for audience segmentation

Social media has flattened barriers of space and time that previously limited museum audiences. This means museums now have access to unlimited audiences all over the world. That prospect is as demanding as it is exciting. How do we make content that stands out in the cacophony of social media? How might museum teams reach the audiences that will resonate most with their mission?