Maria Robles Vega

Maria Robles Vega is Chief of Operations at SEND IT, where she oversees creative production and helps museums bring educational stories to life. She previously spent seven years at The Tech Interactive, progressing from gallery facilitator to Digital Marketing Manager. Maria holds a bachelor’s degree in Wildlife Biology and a master’s degree in Tourism Management.

Maria Robles Vega will be speaking at the Museums & Social Media Summit 2026:

Hidden in the Archive

Museums are sitting on hours of oral histories, event recordings, demonstrations, and archival footage that few people will ever watch in full. This session shows how to turn that material into short-form stories built for today’s feeds (without stripping away the context that makes it valuable). We’ll walk through a practical workflow for finding strong moments, using AI for a first-pass review, reframing clips with sharper hooks, and packaging them with visuals, captions, and structure that help audiences care. Attendees will leave with a repeatable process they can use on their own collections.